Measuring the level of consumers’ happiness

Measuring the level of consumers’ happiness

Measuring the level of consumers’ happiness helps a company to gauge the level of satisfaction and willingness of the customers to consume the products from the company. In a highly competitive market environment, companies must strive to achieve competitive sustainability by providing products and services matching the consumers’ expectations. Based on the happiness data, majority of the customers are happy about the products and services provided in the company. The level of happiness constantly increased from 2017 through 2019 in the request for licence report by activity and the request to freeze license categories. Furthermore, there are no any dissatisfactions recorded under these categories. Similarly, a good trend is evident in the request to cancel license category. The level of customers’ happiness increased with time and the number of unhappy customers reduced. An increase in the number of happy customers is an indicator of positive progress in a company’s performance.

Thank you for reading this post, don't forget to subscribe!

Measuring the level of consumers’ happiness

The weaknesses in the company’s operation are evident under the missing in source and the request to renew licence categories. The level of satisfactions in the categories continued to dwindle as the number of unhappy customers increased. Also, the number of happy customers under the request to reserve tradename category fluctuated with time and this could be an indicator of inconsistency in the products and services the company offers.

Threats and Opportunities

The company has greater opportunity to maximize the happiness to their consumers in the missing source, and the request to renew license. With the technological development, the service delivery process can be automated to reduce the waiting time and the processes involved in the request for licence renewal. Most of the customers are not happy with the request for renewal of the licenses as well as the missing source. Furthermore, the request to renew initial approval was introduced in 2018 and there fairly admirable progress in the docket. The number of unhappy customers in the category were significantly low and this provides greater opportunity for the firm to enhance efficiency and attract more happy customers.

On the other hand, the company experiences great threats in missing source where the number of unhappy customers are almost equal to the number of happy customers. With such a trend, the customers are likely to seek alternative sources of services in the area. Similarly, the trend will result in low customer retention rate for the company. Besides, a great threat s evident in the request to renew license and the request to issue license. The number of unhappy customers have constantly remained high in the two areas and this raise a great concern to the firm. Assuming that the company operates in a highly competitive business environment, it is most likely to lose the consumers to the competitors. Furthermore, the other assumption is that other competitors are embracing technology in their operational processes.

Action Plan

The company should engage the research and development process with the aim of knowing the customers’ experiences and areas that need improvement. The feedback from the consumers will help restrategize the company’s operational approaches to ensure majority of the customers are happy. Secondly, the company should embrace technology and innovation as a development drive in the service delivery process. Finally, reducing the turnaround time in the service delivery process will boost the level of happiness and satisfactory among the consumers.

Get a 5 % discount on an order above $ 20
Use the following coupon code :
topwritersleague