Ethical Decision-Making In Healthcare Marketing

Ethical Decision-Making In Healthcare Marketing

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Module Three Worksheet Guidelines And Rubric Ethical Decision-Making In Healthcare Marketing

For this task you will first compare the ACHE and AHIMA code of ethics, and then review a brief case from Healthcare Marketing: A Case Study that involves ethical decision-making. Then, you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct. To complete this assignment, review the Module Three Worksheet Guidelines and Rubric document.

This is assignment needs to be due by Sunday. Rubric is attached & case study exercise.

Following reference should be used as well:

Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: a case study approach. Chicago, IL: Health Administration Press. ISBN: 978-1-56793-605-6

HP 510 Module Three Worksheet Guidelines and Rubric Ethical Decision-Making in Healthcare Marketing

Overview: For this task you will first compare the ACHE and AHIMA code of ethics and then review a brief case from Healthcare Marketing: A Case Study that

involves ethical decision-making. Then you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.

Prompt: Complete the Module Three Worksheet by addressing the following critical elements:

● Codes of Ethics: Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information Management Association (AHIMA) Code of Ethics*. Compare the code of ethics from these two organizations. What do they have in common? In what ways are they different?

*Copyright ©2017 by the American Health Information Management Association. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, photocopying, recording or otherwise without prior permission from the publisher.

● Ethical Decision Making: To begin, review the scenario from Exercise 1 in Chapter 4. Then, using one of the ethical decision-making models from Chapter 4, explain how you would address the issue in the scenario.

○ In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue what warrants your attention? Why or why not? Please explain in detail.

○ Four Quadrants Model: Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model? Explain your reasoning.

○ How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray’s Facebook page?

● Role of the Healthcare Marketer: What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?

Rubric

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Code of Ethics Meets “Proficient” criteria and demonstrates sophisticated understanding of healthcare ethics codes

Compares the code of ethics in two healthcare governing organizations

Compares the code of ethics in two healthcare governing organizations, but comparison is cursory or lacking in detail

Does not compare the code of ethics in two healthcare governing organizations

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